Privacy Policy
Last updated: November 2025
1. Introduction
formtone ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. By accessing and using formtone, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
Account Information: Name, email address, company name, and payment information when you create an account or subscribe to our services.
Form Submissions: Form data that you configure and receive through formtone, including names, email addresses, messages, and custom fields entered by your form users.
Configuration Data: Categories, custom rules, and other settings you configure in your formtone account.
Communication Data: Messages, feedback, and support requests you send to our team.
2.2 Automatically Collected Information
Log Data: IP address, browser type, pages visited, time stamps, and referring URL.
Device Information: Device type, operating system, and unique device identifiers.
Usage Data: Features accessed, analysis performed, and API requests made.
Cookies: We use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences in your browser settings.
2.3 Third-Party Information
We may receive information about you from third parties, including payment processors, analytics providers, and other service providers.
3. How We Use Your Information
We use the information we collect for various purposes:
4. Data Sharing and Disclosure
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including cloud hosting providers (AWS), payment processors (Stripe), email providers (SendGrid), and analytics platforms. These providers are contractually obligated to use your information only as necessary to provide services to us.
4.2 Business Transfers
If formtone is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
4.3 Legal Requirements
We may disclose your information if required by law or if we believe in good faith that such disclosure is necessary to: comply with legal obligations, enforce our agreements, protect the safety of our users or the public, or protect against legal liability.
4.4 No Sale of Personal Information
We do not sell your personal information to third parties. We do not authorize third parties to use your personal information for their own marketing purposes without your explicit consent.
5. Data Security
We implement industry-standard security measures to protect your information, including:
While we strive to protect your information, no security system is impenetrable. We cannot guarantee absolute security of your data. If you believe your account has been compromised, please contact us immediately.
6. Data Retention
We retain your information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the context:
Account Information: Retained for the duration of your account plus 30 days after cancellation
Form Submissions: Retained according to your plan (7 days for Starter, 90 days for Professional, indefinite for Enterprise)
Usage Data: Retained for 12 months
Billing Records: Retained for 7 years to comply with tax regulations
You can request deletion of your data at any time, subject to legal retention obligations.
7. Your Rights and Choices
7.1 Access and Portability
You have the right to request access to your personal information and receive a portable copy in a commonly used format.
7.2 Correction and Deletion
You may correct inaccurate information or request deletion of your personal information, subject to certain legal exceptions.
7.3 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link in any email or by adjusting your preferences in your account settings.
7.4 Cookie Preferences
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Services.
7.5 GDPR and CCPA Rights
If you are in the EU, you have rights under the General Data Protection Regulation (GDPR). If you are in California, you have rights under the California Consumer Privacy Act (CCPA). Contact us to exercise these rights.
8. International Data Transfers
Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your home country. By using formtone, you consent to the transfer of your information to countries outside your country of residence.
For EU users, we use Standard Contractual Clauses and other appropriate safeguards to ensure adequate data protection levels.
9. Children's Privacy
formtone is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information and terminate the child's account.
10. Third-Party Links
Our Services may contain links to third-party websites. This Privacy Policy applies only to formtone. We are not responsible for the privacy practices of other websites. We encourage you to review the privacy policies of any third-party sites before providing your information.
11. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of material changes by posting the updated Privacy Policy on our website and updating the "Last updated" date at the top of this page.
Your continued use of formtone following the posting of revised Privacy Policy means that you accept and agree to the changes.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: support@formtone.io
Response Time: We aim to respond to all privacy inquiries within 30 days.